Colocation is the centralization of multiple and at times related entities to serve from a similar location. As relates to internet and telecommunications, colocation is done in a colocation centre where multiple customers access network, server and storage capabilities over the network. In essence, this is a data center, which eases the cost of accessing information via an internet exchange point. A website owner could for instance place their computer servers on the internet service providers’ premises. This is colocation.

Web server colocation leads to better gains in terms of bandwidth. This is so because the user utilizes the bandwidth of the host company. As such for instance, using a dedicated network, the speed and bandwidth for internet access would be high hence giving smaller firms the chance to access data exchange speeds only enjoyed by big companies or firms. Better data redundancy is offered once colocation is utilized since the data is rerouted from the host to the client’s website.

With colocation, the server environment is secure. Power outages for instance would not affect the functioning of a website. This is because a third party hosts the website on behalf of the firm. Machine issues such as upgrading the server software is also a benefit derived from web server colocation since the company, which hosts this service, will be obligated to cater for such. However, if one wishes to upgrade the server software, autonomy on what to use in your website is offered.

For small business firms, which wish to have high web presence, standard web hosting may not fill this need. Web server colocation may respond to this need since it is more robust and does not require complicated networks or equipment. It also eases access to the website since no information technology department may be required for small firms to use this service.